Social Media Marketing
Managed social content, community moderation and paid social funnels for San Diego businesses, on a set monthly output.
- Best for
- San Diego businesses that need consistent posting, real community management and paid social handled together.
- What you get
- A social presence that publishes on a fixed monthly schedule, answers your community on a set cadence, and reports back on how content and paid funnels performed.
Social Media Marketing
Your social channels only work when content ships on a consistent rhythm. We run the calendar end to end: content pillars mapped to your San Diego audience, posts and short-form video produced to a fixed monthly count, then scheduled and published across your profiles once you approve them.
Moderation is part of the work, not an afterthought. Comments and direct messages are monitored and answered on the cadence your plan sets, from inbox checks three times a week up to priority coverage that extends lightly into weekends.
Paid social sits on top of the organic calendar. Managed funnels move prospecting audiences into retargeting with creative testing and budget pacing, reviewed on your dashboard and on scheduled calls. Ad budget paid to the platforms is separate from the management scope.
What is included
Every line of scope, tier by tier.
| Feature | Starter | Business | Pro |
|---|---|---|---|
| Posts per monthSet monthly output, so you always know what is coming. | 12 | 20 | 28-32 |
| Reels and Shorts per monthShort-form video with captions, hooks and on-brand templates. | 2 | 4-6 | 6-8 |
| Community moderationHow often comments and DMs get answered. | Inbox checks 3x per week | Weekdays, 24 hour response | Priority, light weekends |
| Paid social funnel managementProspecting into retargeting, managed by us. Ad budget is separate. | Optional add-on | 1 funnel | 2-3 funnels |
| Paid creative testingHow far the testing programme is taken. | Not included | Creative testing and pacing | Testing matrix and audience expansion |
| ReportingWhat you receive each cycle. | UTMs and monthly PDF summary | Dashboard with GA4 and platform insights | Dashboard plus quarterly business review deck |
| Review callsCadence and length of the strategy sessions. | 30 minutes, monthly | 45-60 minutes, monthly | Biweekly |
| Content calendar and approvalsHow the calendar is built and signed off. | Calendar and approvals | Multi-platform calendar with slots | Full calendar with brand QA |
| Weekend coverageLight weekend moderation on a best effort basis. | Not included | Not included | Included |
Plans and pricing
Pick the tier that matches your footprint. Every plan is month to month unless a minimum term is stated.
Starter
Consistent posting and light moderation, with paid social available as an add-on.
$599/mo
Best for: Single-location San Diego businesses building a steady posting habit for the first time.
- Paid funnels
- Optional add-on
- Posts per month
- 12
- Monthly review call
- 30 minutes
- Inbox checks per week
- 3
- Reels or Shorts per month
- 2
- Paid social funnel management in the base scope, it runs as an add-on
- Performance dashboard with GA4 and platform insights
- Weekday moderation under a 24 hour response commitment
Business
Video forward output, weekday moderation and one managed paid funnel.
$1,125/mo
Best for: Growing businesses ready to pair a heavier content calendar with paid acquisition.
- Monthly call
- 45-60 minutes
- Paid funnels
- 1
- Posts per month
- 20
- Reels or Shorts per month
- 4-6
- Priority moderation with light weekend coverage
- A second and third paid funnel with audience expansion
- Biweekly optimization calls and a quarterly business review deck
Pro
High cadence video, multi-funnel paid social and priority moderation.
$2,175/mo
Best for: High volume or multi-location businesses running several paid funnels at once.
- Paid funnels
- 2-3
- Review calls
- Biweekly
- Posts per month
- 28-32
- Reels or Shorts per month
- 6-8
How it works
Pick any step to see what happens, or walk it in order.
Step 1 of 5
Strategy & Setup
We map your San Diego audience, content pillars, and posting cadence, then set up or optimize your profiles so the plan you choose (Starter, Business, or Pro) launches with a clear monthly calendar.
Step 2 of 5
Content Production
Our team produces the posts and Reels/Shorts included in your tier each month (12 posts and 2 Reels on Starter, up to 28-32 posts and 6-8 Reels on Pro), with captions, hashtags, and on-brand visuals.
Step 3 of 5
Scheduling & Publishing
Approved content is scheduled and published across your channels on a consistent rhythm so your profiles stay active without you lifting a finger.
Step 4 of 5
Engagement & Moderation
We monitor and respond to comments and messages (3x per week on Starter, with heavier moderation on Business and Pro) to keep your community warm and your replies timely.
Step 5 of 5
Reporting & Optimization
We track performance and refine the content mix and paid funnels through your dashboard and review calls (monthly on Business, biweekly on Pro), so each month builds on the last.
What we need from you
Have these ready and we can start immediately. You will be asked for them when you place the order.
Admin access to your social profiles
Admin or equivalent rights on every channel you want managed, so we can schedule, publish and moderate from your accounts.
Website URL
The destination we send social traffic to. Used to build UTM tagged links for reporting.
Brand asset pack
Logo files, fonts and colour palette so posts, Reels and thumbnails stay on brand.
Photo and video library
Team, location, product and job-site footage. Raw clips are what the Reels and Shorts are cut from.
Content pillars, offers and service areas
Services you want promoted, current offers, and the San Diego areas you serve. This drives the monthly calendar.
Moderation guidelines and canned responses
How you want comments and DMs answered, which questions we can respond to directly, and anything to route back to you.
Named content approver
One person responsible for approving the monthly calendar so scheduling stays on rhythm.
Ad account accessoptional
Required only when paid social funnels are in scope. Ad budget is paid to the platforms directly.