Insights from the field
Local Marketing Blog
Practical guides on local SEO, Google Business Profile, web design and local ads, written by the team that runs the campaigns.
Locksmith
Locksmith Marketing Philadelphia: Adding South Jersey Pages
A guide for Philadelphia locksmiths adding Cherry Hill, Camden and Burlington County pages while keeping their city neighborhood pages in place.
Insurance
Bilingual Insurance Marketing Miami: A Page per Language
A Spanish page at its own URL for every English coverage and city page, applied to the page grid from our Simple Lane case study.
Insurance
Insurance Agency SEO Washington DC: A Page per Jurisdiction
An agency licensed in DC, Maryland and Virginia can give each jurisdiction its own page. Census agency counts, naming and our Simple Lane case study.
Painting
Painting Company SEO Atlanta: ITP and OTP Pages
How an Atlanta painter can split area pages at the I-285 Perimeter, with Census counts of painting contractors by county and our NG Painting case study.
Auto body
Hail Damage Repair Marketing Dallas: Pages Before Storms
Which hail, paintless dent repair and insurance claim pages a DFW body shop should publish before a storm, and how Plano, Frisco and Arlington pages differ.
Restaurants
Restaurant Delivery SEO Chicago: Name Your Delivery Zone
How a Chicago restaurant can describe its delivery and pickup area in neighborhood and community area names such as Pilsen, Logan Square and Bridgeport.
Auto body
Auto Body Shop SEO Los Angeles: City vs Neighborhood Pages
Glendale, Burbank and Long Beach are cities. Van Nuys and San Pedro are City of LA neighborhoods. How an auto body shop should name pages for each.
Locksmith
Locksmith SEO New York: One Page for Each Borough
Census locksmith counts for all five boroughs, the crossings between them and our Key Korner case study, used to plan one locksmith page per borough.
Local SEO
Choosing Target Cities in Orange County for Local SEO
Rank target cities in Orange County by Census population, growth and naming, from Anaheim and Irvine to Villa Park and unincorporated Ladera Ranch.
Service area pages
Inland Empire Service Area Pages: Which Cities Get One
Riverside and San Bernardino counties hold 52 cities and towns. How to pick the ones that get a service area page, and what each page needs.
Local SEO
Southern Indiana Local SEO for Louisville Businesses
How a Louisville business adds Jeffersonville, Clarksville and New Albany to its Local SEO: Census numbers, the priority list, citations and pages.
Service area pages
Detroit Service Area Pages: Which Metro Towns Get a Page
Which Metro Detroit towns get a page first, and how to title and label pages for the Bloomfields, Northville, Macomb and the five Grosse Pointes.
Want this done for your business?
Get a free local visibility audit showing where you rank today and what to fix first.