This guide covers the locksmith marketing Philadelphia companies can carry across the Delaware River: which South Jersey towns to add, how to order them by bridge and how to build New Jersey pages that leave your Philadelphia neighborhood pages intact. The Census Bureau's Vintage 2025 estimates put 1,329,876 people in Burlington, Camden and Gloucester counties, the three counties of the metro's Camden division, and 1,574,281 in the city of Philadelphia.
We have no client in the Philadelphia area. The one-page-per-community structure used here comes from our California Under Lock and Key INC case study, a locksmith serving El Cajon and East County San Diego, California.
Locksmith counts on both sides of the river
The 2023 County Business Patterns counted 13 locksmith establishments with paid employees in Philadelphia County. Across the river, the same 2023 County Business Patterns counted 7 in Camden County, 5 in Gloucester County and 3 in Burlington County, 15 in all. On the Pennsylvania side, the 2023 County Business Patterns counted 12 in Bucks County, 8 in Delaware County and 7 each in Montgomery and Chester counties, and with 4 in New Castle County, Delaware, the metro total came to 66.
Locksmiths who work alone with no payroll are outside County Business Patterns, so a locksmith working alone from a van does not appear in these counts. Treat the numbers as one input and your job log as the other: which New Jersey towns your vans already reach, and how often.
Order South Jersey towns by bridge
Each Delaware River crossing leads to a different group of towns. Start from the bridge your vans use most, then list the towns you can reach within the arrival time you quote. Populations below are from the Census Bureau's Vintage 2025 estimates:
- Ben Franklin Bridge: Camden (71,430 in Vintage 2025), then Collingswood (14,386), Haddonfield (12,740) and Cherry Hill Township (79,965) to the southeast.
- Walt Whitman Bridge: Gloucester City (11,643 in Vintage 2025) and Bellmawr (11,874) in Camden County, with Deptford Township (32,600) further south in Gloucester County.
- Betsy Ross Bridge: Pennsauken Township (37,742 in Vintage 2025), with Cherry Hill along its southern border.
- Tacony-Palmyra Bridge: Palmyra (7,664 in Vintage 2025), Cinnaminson Township (17,930) and Moorestown Township (22,262), then Mount Laurel Township (47,738) and Evesham Township (49,525) further out in Burlington County.
Quote only the arrival times your dispatch can meet from each crossing, and print the same times on the pages.
Where locksmith marketing Philadelphia pages and South Jersey pages meet
Your Philadelphia pages already target neighborhoods, from Fishtown and South Philadelphia to the Northeast. The New Jersey pages join them as a separate group:
- Give New Jersey its own section, such as a South Jersey service area page that links to each town page, and leave the links from your home page to the Philadelphia neighborhood pages in place.
- Write each town page from work done there: lockouts, rekeys, car key jobs and lock installations in that town, with photos taken there.
- Name the county on every New Jersey page. Gloucester City and Gloucester Township are both in Camden County, and Gloucester County is a separate county to the southwest. Washington Township in Gloucester County had 49,840 residents in the Vintage 2025 estimates, and the Washington Township in Burlington County had 723.
- Burlington needs the same care: the Vintage 2025 estimates list Burlington city (10,243), Burlington Township (24,893) and Burlington County (481,439) as three separate places.
- Show license details on each page where they apply, and check the licensing rules on the New Jersey side before those pages go live. The case study places licensed, insured technician badges beside every call button.
- Keep a tap-to-call phone number at the top of every page, in both states.
Link each New Jersey town page to the matching service pages and back, so a Cherry Hill lockout page and your lockout service page point at each other.
One Google Business Profile, two states
A profile carries one address. If your vans work from a Philadelphia address, you can list Cherry Hill, Camden and the Burlington County towns as service areas next to your Philadelphia neighborhoods. A shop or key counter at a real New Jersey address gets a profile of its own, which our Additional Google Business Profile location extra manages. Keep the business name, address and phone identical on every citation for each location, since any variation can create duplicate listings.
Ask every customer on both sides of the river for a review once the job is done, and reply to each review with the service you performed.
What the California Under Lock and Key INC case study reports
California Under Lock and Key INC had no website before the project. The case study lists an installable website, a dedicated page for each of its 8 services and 12 East County service areas, each with its own page and copy written for that area. The website was a web design build, which our Local SEO plans do not include.
For late June to late September 2026, the case study reports 36 clicks from 8,940 Google search impressions. In the case study, 'locksmith el cajon' averages position 5.5, 'el cajon locksmith' 9.1, 'locksmith near me' 6.1 across 879 impressions and 'car key replacement near me' 5.9. The case study calls click volume still modest and names the top three and the Map Pack as where the next gains are, and its figures cover Google web search only. Read the California Under Lock and Key INC case study.
The part to borrow for South Jersey is the structure: one page per community, each written for that community.
Add South Jersey to a local SEO plan
Our team is based in San Diego, California. Our local SEO service starts with an audit of your Google Business Profile, citations and review profile, then maps Map Pack and keyword targets for the Philadelphia neighborhoods and New Jersey towns on your list. Citations are built and cleaned with one exact name, address and phone: 30 on Starter, 40 on Business and 80+ on Biz+. Business and Biz+ add monthly Google Business Profile posts, Q&A, services and UTM tagging. As extras, each New Jersey town you want to target on its own can get an extra service area page, and review response management answers every review within 24 hours. The county divisions and bridge crossings across the whole metro are mapped out where we cover local SEO in Philadelphia. What each tier includes is broken down on our pricing page; send your bridge-by-bridge town list through the contact page.
