Local SEO
Local SEO services that put businesses across the US in the Google Map Pack: Google Business Profile work, accurate citations, review growth and backlink authority, from our team in San Diego, California.
- Best for
- Local businesses that need to appear in the Google Map Pack across their service area
- What you get
- Consistent NAP data across the directories Google trusts, a stronger authority profile, and Map Pack position tracked and reported each month.
Local SEO puts your business in front of people searching for what you sell, in the area you serve. UR Local Marketing is a local SEO company based in San Diego, California, and we run local SEO services for businesses across the US. The work centers on Google Maps and the Map Pack, accurate citations across the directories Google trusts, review growth and the backlink authority that supports local rankings.
Three things decide who appears in local results: how relevant a business is to the search, how far it is from the searcher, and how well known it is. Distance is set by where your business is and where the searcher stands. Relevance and prominence are the two you can move, so that is where the campaign goes: a Google Business Profile that states exactly what you do and where, consistent name, address and phone data across the web, a steady flow of genuine reviews, and links from sites that carry weight in your industry and your area.
Every engagement opens with an audit of your Google Business Profile, current citations and review profile, followed by a map of the Map Pack and keyword targets for your service area. From there we build and clean your local citations so your name, address and phone stay consistent, and build tiered backlinks through the campaign to grow domain authority and Map Pack position.
San Diego County is our home market. The team serves clients in other markets remotely. Audits, Google Business Profile management, citation cleanup, link building and reporting all run online, so a Houston contractor gets the same process as a shop in El Cajon. We ask for exact service areas and priority cities up front, because the Map Pack is won city by city.
We publish local SEO pages for markets across the US, all listed on our Locations page. Each one covers how local search works in that market and links to related case studies.
The case studies show the pattern. Prime Towing in Houston: 16 Houston-area service pages. Michigan Insulation Pros: landing pages for 27 Metro Detroit communities. Safe Towing: coverage across 17 Louisville neighborhoods. Fast Hook Towing: local SEO pages for 11 Inland Empire cities. Key Korner: local SEO content for 40+ San Diego neighborhoods.
Each month you get a report on rankings, Map Pack position and traffic, and citations, content and links are adjusted based on what is moving. Citations and rankings usually move first, within two to three months, with Map Pack and authority gains building over four to six months. Plans and current prices are in the pricing section below.
What is included
Every line of scope, tier by tier.
| Feature | Starter | Business | Biz+ |
|---|---|---|---|
| Citation listingsDirectory listings built and cleaned with consistent NAP data | 30 | 40 | 80+ |
| Citation relevanceHow the directories are selected | General directories | Industry and local, tracked | Deep industry and local stacks |
| Backlink volumeLinks built across the campaign | About 1,000 over the campaign | About 5,000 over the campaign | Up to about 100,000 over the campaign |
| Link approachHow links are sourced and paced | Foundational, branded and URL anchors | Topical, quality-first sources | Tiered, with quality checks |
| Authority targetsDomain Authority (DA) and Page Authority (PA): Moz scores from 1 to 100 for the link strength of a whole site and a single page. Targets are per whole campaign. | Domain and page authority basics | +20 to +30 points on DA, PA, TF and TS | 60+ on DA, PA and TF |
| GBP enhancementsPosts, Q&A, services and UTM tagging on a monthly cadence | Not included | Included | Included |
| Guest postsTopic-relevant publishers, editorial review before placement | Not included | Not included | 2 to 5 per month |
Plans and pricing
Pick the tier that matches your footprint. Every plan is month to month unless a minimum term is stated.
Starter
Foundational citations, clean NAP data and baseline authority for your service area
$380/mo
Best for: Single-location businesses starting local SEO with little or no citation base
- Backlinks
- About 1,000 over the campaign
- Anchor mix
- Branded and URL
- Citation type
- General directories
- Citation listings
- 30
- Not included: GBP enhancements (posts, Q&A, services, UTM tagging)
- Not included: Business-related citations tracked for industry and local relevance
- Not included: Domain and page authority lift targets tracked over the campaign
Business
High-relevance citations, topical link volume and monthly GBP enhancements
$549/mo
Best for: Local businesses competing for Map Pack position across a defined service area
- Backlinks
- About 5,000 over the campaign
- GBP cadence
- Monthly
- Citation type
- Business-related, tracked
- Citation listings
- 40
- Authority lift target
- +20 to +30 points on DA, PA, TF and TS
- Not included: Guest posts on topic-relevant publishers (2 to 5 per month)
- Not included: Backlinks scaled to roughly 100,000 over the campaign
- Not included: Deep industry and local citation stacks at 80 or more listings
Biz+
Deep citation stacks, scaled tiered links and monthly guest post placements
$999/mo
Best for: Businesses in competitive local markets pushing for aggressive authority growth
- Backlinks
- Up to about 100,000 over the campaign
- Guest posts
- 2 to 5 per month
- Citation type
- Deep industry and local stacks
- Authority target
- 60+ on DA, PA and TF
- Citation listings
- 80+
Extras for Local SEO: Review response management · Additional Google Business Profile location · Extra service area page. See all extras
Proof from real clients
1,000+
Google clicks, 3 months
Palm Urgent Care & Mental Health
140
Google clicks, 3 months
Michigan Insulation Pros
119
Google clicks, 3 months
Fast Hook Towing LLC
136
Google clicks, 3 months
Key Korner Sports Arena
“Very happy and pleased with the service. They responded quickly and the website brought us many new customers across San Diego.”
How it works
Pick any step to see what happens, or walk it in order.
Step 1 of 5
Audit and Setup
We audit your Google Business Profile, current citations and review profile, then map the Map Pack and keyword targets for your service area.
Step 2 of 5
Citations and Listings
We build and clean your local citations (30 on Starter, 40 on Business, 80+ on Biz+) so your name, address and phone are consistent across the directories Google trusts.
Step 3 of 5
Authority and Backlinks
We build tiered backlinks across the campaign (about 1,000 on Starter, 5,000 on Business, up to about 100k on Biz+), plus 2 to 5 guest posts a month on Biz+, to grow domain authority and Map Pack rankings.
Step 4 of 5
Reviews and GBP Optimization
We optimize your Google Business Profile and support review generation, with added GBP enhancements on the Business and Biz+ plans to lift Map Pack visibility.
Step 5 of 5
Reporting and Refinement
Each month we report on rankings, Map Pack position and traffic, then adjust citations, content and links based on what is moving the needle.
What we need from you
Have these ready and we can start immediately. You will be asked for them when you place the order.
Google Business Profile access
Manager access to your profile so we can audit it, optimize it and support review generation.
Exact name, address and phone (NAP)
The business name, address and phone exactly as they should appear on every directory. Any variation can create duplicate listings.
Website URL and priority landing pages
The site and the specific pages citations and backlinks should point to.
Service area and priority cities
The cities and neighborhoods you want to rank in, listed in priority order, so we can map Map Pack targets.
Primary business category and services
Your category and the services you sell, so citations are placed on industry-relevant directories.
Google Analytics and Search Console access
Read access so monthly reporting can cover rankings, Map Pack position and traffic.
Existing directory and citation loginsoptional
Logins for listings you have already claimed, so we can correct them rather than create duplicates.
Local SEO work
Projects we delivered with this service.
Case studies
Questions
How much does Local SEO cost?
What is the difference between the three plans?
Which plan do you recommend for most local businesses?
How do I save money on the yearly option?
How long until I see results in the Google Map Pack?
What does Local SEO actually focus on?
Can I upgrade my plan later?
Related reading
Guides from our blog on Local SEO.
Local SEO
Local SEO Mission Beach and Pacific Beach: The Coastal Map Pack Guide
Local SEO for Mission Beach and Pacific Beach: seasonal demand, one or two GBP profiles, neighborhood pages and a 90-day plan for 92109.
Local SEO
How Local SEO Helps San Diego Small Businesses Win More Calls
Why the Map Pack and page one decide who gets the call, what actually moves local rankings, and the mistakes that keep San Diego small businesses out of the top three.
Local SEO
AI Search Optimization San Diego: How to Get Your Business Found by ChatGPT in 2026
Seven ways to help ChatGPT, Gemini and Perplexity recommend your San Diego business, from content AI can quote to consistent data, detailed reviews and outside mentions.
Service area pages
Detroit Service Area Pages: Which Metro Towns Get a Page
Which Metro Detroit towns get a page first, and how to title and label pages for the Bloomfields, Northville, Macomb and the five Grosse Pointes.
Local SEO cities
All locations- San Diego, CA
- Orange County, CA
- Inland Empire, CA
- Houston, TX
- Louisville, KY
- Detroit, MI
- New York, NY
- Los Angeles, CA
- Chicago, IL
- Dallas, TX
- Atlanta, GA
- Washington, DC
- Miami, FL
- Philadelphia, PA
- Phoenix, AZ
- Boston, MA
- San Francisco, CA
- Seattle, WA
- Minneapolis, MN
- Tampa, FL
- Denver, CO
- Orlando, FL
- Charlotte, NC
- Baltimore, MD
- St. Louis, MO
- San Antonio, TX
- Austin, TX