Nay International
Nay International: Premium Omani Frankincense E-Commerce Website
Luxury e-commerce experience for Nay International, purveyors of authentic Hojari Frankincense and natural wellness products from the mountains of Dhofar, Oman. Editorial dark-aesthetic store with guest checkout and integrated wellness storytelling.
- Industry
- E-Commerce & Luxury Wellness
- Location
- El Cajon, CA
The challenge
Nay International sources premium Hojari Frankincense, Boswellia Sacra resin hand-harvested from the Dhofar mountains in Oman, and crafts a curated line of incense, oils, and skincare around it. The brand had a story rooted in centuries of heritage, but no digital experience to communicate it.
They needed an e-commerce platform that respected the rarity of the product, conveyed Omani provenance and wellness positioning, and made it easy for international buyers to discover, trust, and purchase without friction.
What we built
We designed a luxury dark-mode e-commerce experience with restrained typography, soft cinematic product photography, and an editorial “Our Story” narrative that grounds every product in its Omani origin. The store ships with guest checkout, free returns within 14 days, complimentary shipping over $200 and secure checkout.
Product pages carry limited-time offers, ratings and reviews, a ships-within-48-hours badge, and rich descriptions that speak to both wellness rituals and aromatherapy use. Three brand pillars (Premium Omani Frankincense, Natural Ingredients, and Trusted Quality) appear consistently on the homepage, the About page, and the product pages.
On-page SEO targets searches such as “Omani Hojari frankincense,” “Boswellia Sacra resin,” and “premium frankincense supplier,” plus longer wellness and aromatherapy searches. Hosting runs on dedicated infrastructure with global CDN caching for fast international delivery.
