We rebuilt the site as a premium editorial brand experience: deep charcoal background, ivory serif headlines, Michigan red as the single brand accent, and confident copy that opens with a thesis sentence (A quieter, warmer, tighter home, engineered for the Michigan winter). The architecture covers 8 service pillar pages (Spray Foam, Attic, Crawl Space, Metal Building & Pole Barn, Ice Dam Prevention, Concrete Lifting & Leveling, Wall-Strengthening Spray Foam, Building Envelope Sealing) and 27 service-area landing pages targeting Birmingham, Bloomfield Hills, Grosse Pointe, Northville, Troy, Ann Arbor, Detroit, and the surrounding premier communities. Each service page is anchored to a specific buyer outcome: DTE rebate filing, federal 25C tax credit savings, blower-door verified results, 80+ year product lifespan. Built-in trust signals include 5-star Google rating, SPFA certification badges, $2M insurance, premium product partnerships (Demilec, Icynene, Huntsman), and a clean-jobsite guarantee. Schema markup covers HomeAndConstructionBusiness, Service, FAQPage, and AggregateRating to win local pack and rich-result placement. Hosting runs on Inkhost dedicated infrastructure with edge caching for instant page loads anywhere in Metro Detroit.

Service Areas: 27 (Premier Metro Detroit communities targeted with dedicated landing pages)
Service Pillars: 8 (In-depth service pages covering every spray foam application)
Google Rating: 5.0 (Maintained alongside the new editorial brand presentation)